Growth Strategy

Null should begin with communities that already use wallets and need direct communication.

Initial audiences

• Web3 developers;
• DAO contributors;
• private research groups;
• creators;
• marketplace buyers and sellers;
• wallet support teams;
• onchain businesses.

Growth loop

flowchart TD
    A[More wallets create Null IDs] --> B[More contacts become reachable]
    B --> C[More conversations and groups]
    C --> D[More applications integrate Null]
    D --> E[More users receive a wallet inbox]
    E --> A

Product-led distribution

• shareable Null ID links;
• QR contact cards;
• wallet integrations;
• encrypted group invitations;
• payment requests;
• developer SDK;
• marketplace messaging;
• community migrations.